End-of-life Tyres for Resilient Sublayers


In collaboration with Genan, we have developed and produced a new product made from the textile fraction from end-of-life tyres.


Genan is a global company with headquarters in Viborg, Denmark. It is the largest ELT-recycler in the world. Every year, Genan recycles 400.000 tonnes of end-of-life tyres. The different fractions from the recycled material serve various purposes.

In Convert, we have utilised our versatile technology and developed a technique and a process, which enables us to up-cycle the textile fraction from end-of-life tyres. The final product is a nonwoven mat, which is used as a resilient sublayer for horse arenas, artificial sports arenas and playgrounds.

Jannie Striboldt/bySTRIBOLDT is a leading company in developing and establishing horse arenas and is responsible for the installation of our sublayer. They recommend Convert’s ETL nonwoven mat, because it provides great shock-absorption and bounce, which gives the horses greater take-off and thereby minimise the damage done to the horses’ bones, joints and tendons. The shock from the horse’s hoof is absorbed into the mat, which also relieves the shock that goes through the body of the rider.

The horse arena at Møllerup Gods got a makeover, when Jannie Striboldt/bySTRIBOLDT installed our ETL nonwoven mats as the new sublayer.

Every fiber matters!